Video and SEO
Videos are the next big ticket item. Everybody is doing video clips trying to catch the next big wave to shoot themselves, or site to an instant success. To help with the visibility of your video here are some tips to consider while you upload your video to your site and most importantly to all those video sharing sites.
- What is your video clip relevant to? What is the purpose of your video? Increase traffic, increase sales, both? While shooting videos make sure you have a goal in mind and keep the video relevant to your business or to your goal.
- Title you video appropriately. Just like your website, make sure you title your video appropriate, using keywords, however, make sure you are courteous to the search engines.
- Upload Videos. Where can your videos be found? Upload your videos to the most popular video sharing sites. Youtube.com, Google Video, and your website should be among the places you upload your video.
- Tags. Use appropriate keywords in the tag portion of the video. This will help in identifying what your video is in regards to.
- Content, Content, Content. Relevant content is good for seo and the robots. Use the script of your video as a page of html content. Of course insert those keywords that relate to your video into your content.
- Video length. Don't bore your audience. Your video shouldn't be any more than a couple of minutes. People's attention span isn't long enough for a 5 or 6 minute video.
- Video Branding. Since people may not make it to the end of your video you want to make sure your branding is throughout the video as well as the beginning. If you decide to put your contact information at the end of the video your audience may never see it!
- Sharing options. Don't limit the success of your video. Choose the option of allowing others to embed your video and to share it.
- Allow users to help. In your quest to have a great popular video, allow your users to comment and rate your video. If you have a good video, let your viewers rate your video and comment.
- Submit your video. Submit your video to RSS.
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