World Synergy is a former BrightEdge SEO Partner. BrightEdge is an SEO solution giving marketers real-time research, recommendations, and rankings in a unified platform through sophisticated Artificial Intelligence. Here's why we decided to end our partnership in favor of Semrush.
Why is an SEO Solution Important?
Last year marketers spent over $135 billion creating digital marketing content, however, this content has limited value unless it’s found and connected to ROI. With SEO platforms like BrightEdge, brands can predictably plan, optimize, and measure campaigns based on actual content performance.
SEO solutions like BrightEdge help marketers transform online content into tangible business results, like traffic, engagement, and revenue. BrightEdge’s SEO platform is powered by a sophisticated Artificial Intelligence (AI) and machine learning engine. Because it crawls the web and collects first-party data, it is capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
Is BrightEdge the Right Choice for Your Business?
BrightEdge is a leading search engine optimization (SEO) and content marketing platform that provides actionable insights to improve digital marketing performance. Using BrightEdge, agencies can better understand competitive landscapes at a page level and more accurately determine content strategies to improve organic performance. Reporting and forecasting complement these abilities by providing insights for continuous improvement and refinement.
Over 8,500 brands rely on BrightEdge, including 41% of the Fortune 100 and 1000 enterprise and mid-size brand companies.
But is it a good fit for your business?
World Synergy decided to replace Brightedge with Semrush in 2023. Semrush is one of the most popular SEO platforms on the planet. After lots of research, we determined that it is a significant upgrade over Brightedge.
Brightedge vs. Semrush
Like Brightedge, Semrush uses A.I. to provide insights and recommendations that help identify growth opportunities. However, Semrush offers lots of added benefits to help grow your online leads and sales that Brightedge does not, at a fraction of the cost!
Semrush’s benefits over Brightedge include:
- Advanced competitive insights, including automatic tracking of your rivals’ moves. That’s right; you’ll be able to see what your competitors are doing, what’s working for them, and what’s driving their online leads!
- Local SEO support such as Google Maps rankings to help grow your business with listings and reviews.
- New content writing tools to improve content performance and outrank your local competitors with A.I. support.
- Social media analysis to help bring the world’s attention to your brand, engage your audience and drive sales.
- PPC advertising tools that will help you plan, analyze, and improve Google Ads campaigns.
- The largest and most up-to-date backlink analytics platform on the market.
- And lots more! Click here to see a full breakdown of how the platforms compare.
Improve Your Site’s SEO Now
Contact us for a demo now! We will show you how our advanced SEO services will help you start outranking your competitors.
