iOS 18 & Email Marketing Strategies

Apple's iOS 18 update is built to revolutionize the way users interact with their emails. With significant changes to the Apple Mail app, businesses must adapt their email marketing strategies to ensure their messages are seen, opened, and acted upon. Check out these critical tips to make sure your email campaigns aren't buried in your subscribers' inboxes.

Understanding the New Tabs in iOS 18

One of the most significant changes to the Apple Mail app in iOS 18 is the automatic categorization of emails into four tabs:

1. Primary
2. Promotions
3. Transactions
4. Update

Avoid the Promotions Tab With Your Email Marketing Campaigns

The Promotions tab is basically a dumping ground for spam and junk emails. To ensure your messages reach your target audience, it's essential to avoid having your emails land in this tab. Here are some tips:

1. Personalize your email marketing campaigns: Use the recipient's name and tailor your content to their interests.
2. Avoid spam triggers: Be cautious of using words or phrases that are often associated with spam, such as "free," "urgent," or "limited time."
3. Build trust: Establish a relationship with your subscribers by providing valuable content and consistent communication.
4. Prioritize Your messages: In a cluttered inbox, it's crucial to make your emails stand out. iOS 18 introduces a new feature that makes emails it deems as "priority" to rise to the top of the inbox. Therefore, craft time-sensitive content to increase the likelihood of them being seen and opened.
   
   

Leverage AI-Generated Summaries in iOS 18

With iOS 18's AI-generated email summaries, users will be able to quickly get a sense of the content without having to open the full message.

To maximize the impact of these summaries, it's essential to begin your emails with the most important information. This will ensure that the summary accurately reflects the value of your content.

Stay Ahead of the Curve With Email Marketing

As businesses adapt to the changes in iOS 18, it's important to stay informed and proactive. By following the strategies outlined above, you can ensure that your email marketing campaigns remain effective and engaging.

Need help adapting your email marketing for iOS 18? Let's discuss how we can help you optimize your campaigns and drive better results.