Content marketing is the "big thing" in business right now.
Chances are, you’ve been told that your organization needs to implement a content marketing strategy to get ahead and stay in front of competitors and customers. However, you may be reluctant to invest in one because you have not seen the immediate benefits of doing so – yet.
Driving sales with content takes nurturing. To speak to a lead requires effort to keep up with content, stay in front of trends, and understand the appropriate channels to engage with. This is where a content marketing strategy helps and brings content to your advantage.
Businesses who implement a clear content marketing strategy experience nearly 8x more site traffic than other organizations, which, besides for just driving users to your website, ultimately grows your brand recognition, audience base, and user engagement.
Besides for the numbers, what can a defined content marketing strategy do to grow your organization?
Here's a breakdown:
1. Higher visibility in search engines. More content = higher search ranking.
When you search for topics on search engines, the options that render to choose from are being crawled by search engines for relevant information. Meaning, the more relevant content you have on your website about your business, the more likely your name will appear when someone searches for your services. Every new post you add to your website or blog is another page that Google's going to index, and the more quality pages that are indexed, the more opportunities to rank for more search queries, and ultimately, more website visits.
2. Increased engagement.
Having great content on your website means your customers will have more reasons to stick around when they get there. Engaging content creates more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates. With great content, your users will stay on your site longer, visit more pages, and essentially get to experience your brand and culture at a deeper level.
3. Closer relationships with Customers and Viewers
When people frequently view your content, they are growing an impression of your brand.