If you’re not already using video in your marketing strategy, you’ll need to make some changes in order to keep up.
Video can be one of the most entertaining and frankly, addicting forms of online content. According to Google, 50% of YouTube subscribers between the ages of 18 to 34 would drop everything they are doing to watch a new video by their favorite YouTuber. Imagine – what if you were their favorite video creator? It’s incredible to have that much influence on a subscriber, and that could mean big things for your business.
In the video world, trends are constantly changing, and technology is constantly evolving. So, how do you know if you are doing all you can to compete? We’ve outlined some top video marketing trends to keep an eye out for in 2019:
YouTube vlogs are on the rise. Individual vloggers film any aspect of their daily life, from eating breakfast to taking a hike in the mountains, and subscribers are totally hooked. Businesses have picked up on this trend and have begun to create vlogs of their own – allowing viewers to take a peek into their daily life.
According to a report from Facebook Business, the daily watch time for Facebook Live broadcasts is four times longer today than in recent years, and by 2020, over 75% of the world’s mobile data traffic will be video. Live video lets your viewers feel a personal connection with you, as if you were talking directly to them. This also encourages viewers to engage with your video by commenting and asking questions in real-time. Live video can be used for a variety of marketing efforts, including:
- Promoting new products
- Q&A sessions
- Tours of your space
One of the most unique and interactive experiences that you can create for your customers is a 360-degree video. 360-degree, or immersive, video allows the viewer to see your video like a panorama, by controlling the direction with their mobile device. You can use this type of video to really show off the features of your space, event, or products. They may look complicated to make, but really all you need to do is invest in a high-quality camera, like a GoPro, and use an editing software such as VeeR or Adobe Premiere Pro to piece your video together.
Businesses used to be able to reach the most people by creating a TV ad or commercial. Today, YouTube ads are the way to go. They are less expensive and reach more people — a clear win-win for any business looking to promote through video marketing.
Virtual reality (VR) is another emerging trend in the world of video marketing. It requires more time and resources to utilize successfully, but the possibilities are endless. A good example of a company that has found success with VR is Lowe’s. Lowe’s has created a VR program designed to teach customers how to remodel their homes and reported that 36% of those who used the program had better recall than those who watched a tutorial on YouTube.