Video marketing is a hot ticket item right now.
In today’s fast-paced world, consumers are looking to attain information that is relevant, valuable, and fast – and video is an increasingly popular source that caters to the on-the-go lifestyle that consumers crave.
As users scroll through feeds and jump from website to website, videos are effective. They are what users seek, and when done correctly, can provide great value as an outlet to promote your brand and drive sales.
In fact, according to Forbes:
- 59% of company decision-makers would rather watch a video than read an article or blog post
- 64% of customers are more likely to buy a product online after watching a video about it
- 90% of customers report that product videos help them make purchasing decisions
Shooting video is easier than ever before and is one of the fastest-growing and most in-demand forms of marketing out there.
To help with the impact of your video marketing efforts, here are some quick tips to consider:
1. Title and describe your video appropriately.
This is an important step because a video’s title is typically what catches a user’s attention. Develop a video title that is relevant and descriptive, and use keywords that align with the purpose of your video to help catch search engines as they crawl.
2. Upload your video to popular video-sharing sites, and encourage sharing.
Where can your videos be found? Upload your video to the most popular video-sharing sites, including YouTube, Facebook, Twitter, Instagram, and, of course, your website. Share your video to your audience by linking through your social channels and email blasts, and encourage your followers to share your video in your calls to action. When uploading, choose the option to allow others to embed your video and to share it – doing so will help to build your video fan base.
3. Keep it short and to the point.
Don’t bore your audience with a long video. The average person’s attention span isn’t long enough for a 5 or 6-minute video, so your video shouldn’t be any more than a couple of minutes. According to HubSpot, users aren’t willing to spend more than 2 minutes on a video, but it depends on the platform. Check out HubSpot’s breakdown of the ideal video lengths for Facebook, Instagram, Twitter, and YouTube here.
4. Utilize video branding.
Since people may not make it to the end of your video, you want to make sure your branding is throughout the video, as well as the beginning and end. If you decide to put your contact information only at the end of the video, your audience may never see it!
5. Don’t forget the content.
Relevant content is good for SEO, so use the script of your video as a page of HTML content. When you upload the video to your website, make sure it is on a landing page with relevant content to support its message and optimize the video with appropriate keywords.
